2026-10-22-sources
[
{
"id": "P01",
"title": "The Compelling Communicator: An interview with McKinsey’s Julie Goran",
"publisher": "McKinsey & Company",
"url": "https://www.mckinsey.com/locations/mckinsey-client-capabilities-network/our-work/strategic-and-change-communications/the-communications-exchange/the-compelling-communicator-an-interview-with-mckinseys-julie-goran",
"published": null,
"accessed": "2026-10-22",
"type": "Official practitioner interview",
"finding": "Represent the audience’s perspectives and concerns.",
"limitations": "Communication advice, not a firm-wide presentation manual or comparative effectiveness trial.",
"evidence_status": "primary_page_or_paper_opened_and_relevant_content_read"
},
{
"id": "P02",
"title": "The Minto Pyramid Principle Concept",
"publisher": "Minto Books International",
"url": "https://www.barbaraminto.com/concept",
"published": null,
"accessed": "2026-10-22",
"type": "Framework creator’s explanation",
"finding": "Organise supporting ideas beneath one governing thought and communicate down that hierarchy.",
"limitations": "Claims of universal/de facto adoption are the framework provider’s own statements.",
"evidence_status": "primary_page_or_paper_opened_and_relevant_content_read"
},
{
"id": "P03",
"title": "The Minto Pyramid Principle Course",
"publisher": "Minto Books International",
"url": "https://www.barbaraminto.com/course",
"published": null,
"accessed": "2026-10-22",
"type": "Framework creator’s course description",
"finding": "Identify the reader’s question, test logical groupings and develop actionable recommendations. The course explicitly traces its origin to teaching at McKinsey.",
"limitations": "Establishes the method and historical connection, not current mandatory McKinsey practice.",
"evidence_status": "primary_page_or_paper_opened_and_relevant_content_read"
},
{
"id": "P04",
"title": "How the Duarte Big Idea Formula Can Make Your Presentation the Best",
"publisher": "Nancy Duarte / Duarte",
"url": "https://www.duarte.com/blog/how-to-develop-the-best-big-idea-for-your-presentation/",
"published": "2018-07-19",
"accessed": "2026-10-22",
"type": "Practitioner framework",
"finding": "Express the main perspective and audience stakes in a complete sentence, then select supporting material.",
"limitations": "Expert practice guidance from a training provider, not an independent comparative experiment.",
"evidence_status": "primary_page_or_paper_opened_and_relevant_content_read"
},
{
"id": "P05",
"title": "Advanced stickynoting",
"publisher": "Duarte",
"url": "https://www.duarte.com/blog/advanced-stickynoting/",
"published": null,
"accessed": "2026-10-22",
"type": "Practitioner process example",
"finding": "Arrange and revise main ideas and visual sketches before committing to finished slides.",
"limitations": "Illustrates a planning workflow, not a controlled outcome study.",
"evidence_status": "primary_page_or_paper_opened_and_relevant_content_read"
},
{
"id": "P06",
"title": "How the Design of Presentation Slides Affects Audience Comprehension",
"publisher": "Joanna K. Garner and Michael P. Alley / IJEE",
"url": "https://www.ijee.ie/articles/Vol29-6/23_ijee2791ns.pdf",
"published": "2013",
"accessed": "2026-10-22",
"type": "Primary empirical paper, full text read",
"finding": "A study of 110 engineering students found comprehension and delayed-recall advantages for the tested assertion–evidence slide package.",
"limitations": "MRI instruction with identical narration. Several design principles changed together. No comparison with McKinsey/Minto and no executive-decision outcome.",
"evidence_status": "primary_page_or_paper_opened_and_relevant_content_read"
},
{
"id": "P07",
"title": "Principles for Reducing Extraneous Processing in Multimedia Learning",
"publisher": "Logan Fiorella and Richard E. Mayer / Cambridge University Press",
"url": "https://www.cambridge.org/core/books/abs/cambridge-handbook-of-multimedia-learning/principles-for-reducing-extraneous-processing-in-multimedia-learning/F29A19FCD34C542806F736E0661C05F5",
"published": "2021-11-19",
"accessed": "2026-10-22",
"type": "Authoritative research synthesis, publisher summary read",
"finding": "Coherence, signaling, redundancy and spatial/temporal alignment describe ways to reduce unnecessary processing.",
"limitations": "Publisher summary only. Learning-context evidence does not establish a universally optimal business presentation.",
"evidence_status": "publisher_summary_read"
},
{
"id": "P08",
"title": "Slidedocs",
"publisher": "Duarte",
"url": "https://www.duarte.com/resources/books/slidedocs/",
"published": null,
"accessed": "2026-10-22",
"type": "Practitioner medium guidance",
"finding": "A visual document supports self-paced reading, pre-reads and leave-behinds.",
"limitations": "Medium distinction and recommendation, not a claim about every consulting deck.",
"evidence_status": "primary_page_or_paper_opened_and_relevant_content_read"
},
{
"id": "P09",
"title": "Advancing the Knowledge Base on Effective Presentation Slide Design: Three Pilot Studies",
"publisher": "Joanna Wolfe et al. / SAGE",
"url": "https://journals.sagepub.com/doi/10.1177/00472816231169433",
"published": "2023-07-13",
"accessed": "2026-10-22",
"type": "Peer-reviewed paper, publisher abstract only",
"finding": "The abstract reports pilot work with expert audiences and cautions about decorative organizer images conveying imprecise relationships.",
"limitations": "Issue date 2024, first online 2023. Full text paywalled, so no detailed methods or effect-size claim is made.",
"evidence_status": "publisher_abstract_read"
},
{
"id": "P10",
"title": "The equity story you need for the long-term investors you want",
"publisher": "McKinsey & Company",
"url": "https://www.mckinsey.com/capabilities/strategy-and-corporate-finance/our-insights/the-equity-story-you-need-for-the-long-term-investors-you-want",
"published": "2024-02-22",
"accessed": "2026-10-22",
"type": "Official practitioner article",
"finding": "Tailor the story, retain relevant evidence, align messages, rehearse and prepare for questions.",
"limitations": "Investor-communication context; adaptation to a teaching session is analyst judgment.",
"evidence_status": "primary_page_or_paper_opened_and_relevant_content_read"
},
{
"id": "P11",
"title": "The 10/20/30 Rule of PowerPoint",
"publisher": "Guy Kawasaki",
"url": "https://guykawasaki.com/the_102030_rule/",
"published": null,
"accessed": "2026-10-22",
"type": "Original practitioner heuristic",
"finding": "Proposes ten slides, twenty minutes and a thirty-point minimum, introduced through venture-pitch experience.",
"limitations": "Opinion and practical constraint. Does not demonstrate a universal human ten-concept limit.",
"evidence_status": "primary_page_or_paper_opened_and_relevant_content_read"
}
]