# P04: How the Duarte Big Idea Formula Can Make Your Presentation the Best

- Publisher: Nancy Duarte / Duarte
- Source: [Original page or paper](https://www.duarte.com/blog/how-to-develop-the-best-big-idea-for-your-presentation/)
- Published: 2018-07-19
- Accessed: 2026-10-22
- Evidence class: Practitioner framework
- Read status: primary_page_or_paper_opened_and_relevant_content_read

## Finding

Express the main perspective and audience stakes in a complete sentence, then select supporting material.

## Limits

Expert practice guidance from a training provider, not an independent comparative experiment.