# P10: The equity story you need for the long-term investors you want

- Publisher: McKinsey & Company
- Source: [Original page or paper](https://www.mckinsey.com/capabilities/strategy-and-corporate-finance/our-insights/the-equity-story-you-need-for-the-long-term-investors-you-want)
- Published: 2024-02-22
- Accessed: 2026-10-22
- Evidence class: Official practitioner article
- Read status: primary_page_or_paper_opened_and_relevant_content_read

## Finding

Tailor the story, retain relevant evidence, align messages, rehearse and prepare for questions.

## Limits

Investor-communication context; adaptation to a teaching session is analyst judgment.